When you want to show someone you really love them, you:
Make them your priority
Show how much you care about them
Give them your time and dedication
Similarly, if you care about your business, you can use the exact same principles. But how?
No one starts a business without every intention to make it successful. However, often times business owners are caught up in their day to day struggles to maintain cash flow and sustain their business and end up taking it for granted, just like any other relationship.
Your relationship with your business needs to be nurtured regularly. You literally need to make it work by:
- Making your business your number one priority. I know you’ve heard this a million times, but you need to work on your business and not in your business. Working on your business plans and strategies is the one thing you can do to make it grow. Prioritise tasks that will create business opportunities and help you get closer to your long term goals. Your business requires your attention.
- Show your business how much you care. And remember! Actions speak louder than words. If you really care about your business, you will treat your clients as you would like to be treated, you will strengthen your relationship with suppliers, employees, contractors, clients and everyone else who plays an important role, directly or indirectly, to your business success. If you care, they care!
- Time and dedication are key to the success of any project. A business is no different. It requires your time, your brains, your heart, and all your efforts to achieve its objectives and really make the difference to your community and target market. Every business is created to solve a problem. Dedicate your efforts and a lot of your time to find out what your customers like, what they need and how they need it. Talk to people. Spend time with your customer and with your front end employees. Understand what is happening so your business can be useful to your target market.
Above all, understand the basic principle of reaping what you sow. Spending your precious time enhancing your business and solving your clients’ problems will always pay off. Show your business some love! Give your business all your attention! Enjoy every moment of it! Don’t take it for granted! Love and attention is all it needs.